Semester-wise MBA notes that actually fit in your head

BMB 101

Management Concepts & Organisational Behaviour

Management functions, planning, decision making, individual & group behaviour, motivation theories and leadership — with easy mnemonics.

BMB 102

Managerial Economics

Utility, demand & elasticity, production and cost, market structures, pricing, national income and inflation — with solved numericals.

BMB 103

Financial Accounting & Analysis

Concepts & conventions, depreciation, journal to trial balance, final accounts, cash flow, ratio analysis — step-by-step solved problems.

BMB 104

Business Statistics & Analytics

Central tendency, dispersion, time series, index numbers, correlation, regression, probability and hypothesis testing — formula sheets included.

BMB 105

Marketing Management

Marketing concepts, consumer behaviour, STP & branding, product, pricing, place & promotion, CRM and recent trends — with Indian brand examples.

4 Units · 2 pages free Rs 49

BMB 106

Creativity, Innovation & Entrepreneurship

Creativity & innovation, entrepreneurship, startup ecosystem, finance & support agencies, business plan and growth strategies.

BMB 107

Business Communication

Communication process & barriers, oral and written communication, letters, reports, presentations, interviews, meetings and etiquettes.

View Units

Sem 3 Semester 3 · 2nd Year

Open semester

Core Subjects

Sem 3Core

BMB SM 01 / KMBN SM 01

Strategic Management

Corporate governance, environmental scanning, strategy formulation, choice, implementation and control — AKTU syllabus, PYQ-weighted.

View Units

Marketing (MK)

Sem 3Marketing

BMB MK 01

Consumer Behaviour & Neuro Marketing

Consumer decision making, psychological & social determinants, digital consumer, neuromarketing techniques and sensory marketing strategies.

Sem 3Marketing

BMB MK 02

Marketing & Web Analytics

Market sizing, pricing analytics, forecasting, CLV, RFM, market basket, Google Analytics and social media analytics — with numericals.

Sem 3Marketing

BMB MK 03

Sales & Distribution Management

Selling process, sales force management, forecasting & budgets, channel design & conflict, logistics, omnichannel and D2C — case-ready.

View Units

Human Resource (HR)

Sem 3HR

BMB HR 01

Talent Acquisition Management

Talent management models, job analysis, selection & psychometrics, EVP, retention, GLOBE study, succession planning and HR analytics.

Sem 3HR

BMB HR 02

Employee Relations & Labour Laws

Industrial relations, trade unions, grievance & disputes, and all key labour Acts with number tricks — updated for the Labour Codes.

Sem 3HR

BMB HR 03

Performance & Reward Management

Performance management, appraisal methods, 360°, competency mapping, balanced scorecard, job evaluation and salary structure — with case templates.

View Units

Finance (FM)

Sem 3Finance

BMBFM01 / KMBNFM01

Investment and Portfolio Management

Capital markets, portfolio theory, technical analysis, equity/bond/derivative valuation, mutual funds — with solved numericals.

Sem 3Finance

BMBFM04 / KMBNFM06

Tax Planning & Management

Income tax fundamentals, heads of income, tax planning, corporate tax and GST — concepts kept stable across Finance Acts.

Sem 3Finance

BMBFM03 / KMBNFM05

Financial Credit and Risk Analysis

Credit concepts, appraisal, letters of credit and guarantees, operational risk, and credit rating — PYQ-weighted throughout.

View Units

Information Technology (IT)

Sem 3IT

BMB DBMS

Database Management System

From ER models to relational query languages, normalization, transactions and security — with solved SQL examples.

Sem 3IT

BMB SE MGT

Software Engineering and Management

Information system development, analysis techniques, system design, e-commerce systems and auditing.

Sem 3IT

BMB ETB

Emerging Technologies for Business

AI, IoT, big data, cloud, blockchain, 3D printing, AR/VR/MR and the ethics of emerging tech — all mapped to PYQs.