Semester 1 Notes
All 7 core subjects of MBA first year. 7 subjects, 34 units.
Core Subjects
Management Concepts & Organisational Behaviour
Management functions, planning, decision making, individual & group behaviour, motivation theories and leadership — with easy mnemonics.
Managerial Economics
Utility, demand & elasticity, production and cost, market structures, pricing, national income and inflation — with solved numericals.
Financial Accounting & Analysis
Concepts & conventions, depreciation, journal to trial balance, final accounts, cash flow, ratio analysis — step-by-step solved problems.
Business Statistics & Analytics
Central tendency, dispersion, time series, index numbers, correlation, regression, probability and hypothesis testing — formula sheets included.
Marketing Management
Marketing concepts, consumer behaviour, STP & branding, product, pricing, place & promotion, CRM and recent trends — with Indian brand examples.
Creativity, Innovation & Entrepreneurship
Creativity & innovation, entrepreneurship, startup ecosystem, finance & support agencies, business plan and growth strategies.
Business Communication
Communication process & barriers, oral and written communication, letters, reports, presentations, interviews, meetings and etiquettes.