BMB MK 02 Semester 3 Marketing (MK)

Marketing & Web Analytics

Market sizing, pricing analytics, forecasting, CLV, RFM, market basket, Google Analytics and social media analytics — with numericals.

All 5 units

The first 2 pages of every unit are free. Click "Free Preview" to see the quality for yourself.

Unit 1

Introduction to Marketing Analytics, Data Sources & Market Sizing

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Unit 2

Pricing Analytics

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Unit 3

Sales Forecasting & Customer Analytics

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Unit 4

Retail, Advertising & Web Analytics

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Unit 5

Social Media Analytics, Web Analytics Tools & Qualitative Analysis

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Every unit includes

PYQ-based exam blueprint (which topic, which year, how many marks)
Definitions to write word-for-word in the exam
Tables, diagrams and memory tricks for every list
Indian examples & case-style answers
One-page quick revision sheet

Unit explained in video? Watch free on YouTube.

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